An energy company is a business that makes and delivers power people use every day, like electricity, gas, or fuel. It can work with traditional sources such as oil and coal, or renewable ones like wind and solar. Its main job is to keep homes, businesses, and communities running with reliable energy.
We all know how important energy companies are, they power our homes, businesses, and even the future of sustainability. Whether you’re curious about traditional energy company names or exploring renewable energy company names, the right identity can shape how people see and trust a brand.
That’s why this post promises to give you more than just a list. We’ll highlight energy company names that inspire confidence, renewable energy company names that signal innovation, and positive energy names for business that radiate optimism.
By the end, you’ll not only discover an energy company names list worth bookmarking, but also gain fresh ideas for crafting a name that connects emotionally with your audience and stands out in a competitive market.
Energy Company Names
In the business world, first impressions are important. The name of your company is one of the first things that potential customers will see, so it’s important to choose a name that will leave a good impression.
We’ve compiled a list of catchy, creative, and professional energy company name ideas to help you get started.
- Panda Power
- Clean Energy
- Blue Energy
- Solar Universe
- Westar Energy
- Science and Energy
- Befuddled
- Sustainable Energy Solutions
- Most Electric
- Green Living
- Simplicity Energy Limited
- Natural Selection
- Cosmic Energy
- Alene Energy
- Solar Energy
- Eco Power Solutions
- Green Energy Innovations
- Solar Bright Energy
- Renewable Fusion
- Eco Sage Power
- Energy Smart Solutions
- Sun Peak Energy
- Green Vista Power
- Renewal Energy Group
- Solaris Energy Systems
- Eco Gen Energy
- Sun Burst Solutions
- Pure Power Technologies
- Energy Wave Innovations
- Eco Spectrum Energy
- Solar Flare Energy
- Green Earth Power
- Renewa Sun Energy
- Eco Fusion Energy
- Sun Spark Solutions
- Entergy Yard
- Briefed Energy
- Demand Response Solutions
- Green Power
- The Entergy
- Blink Crowd
- Clean Energy USA
- Energy Innovation
- The Lucky Rabbit
- Nature’s Energy
- Solar City
- Sunshine Solar Technology
- Hydroelectric Energy Solutions
- Alpha Solar
- Oil Energy Corporation
- Plato’s Closet
- Biomass Energy Solutions
- Solar Power
- Renewable Choice Energy
- Tech Solara
- Climax Energy
- Duke Energy Corporation
- Enphase Energy
- Aventra Energy
Solar Energy Company Names
In search of some trending solar energy company names ideas? Check this list out:
- Windwing Energy
- Eco-Friendly Energy
- Solar Sense
- Watt’s New Energy
- Energyscape
- Starlight Energy
- Clean Energy Co.
- Peak Energy Solutions
- Blue Sky Energy Solutions
- Energy Efficient Solutions
- Envirosphere Energy
- Energy Catalyst
- Solar Flare
- Sunscape Energy
- Skyline Power
- Solar Support Group
- Infinitepower Solutions
- Powerlink Energy
- Fusion Energy Group
- Bright Future Energy
- Eco Genius Power
Need a name that speaks to your dedication to a greener future? Check out our list of Environmental Company Names and find one that resonates with your eco-conscious values.
- Solar Sage Energy
- Green Gen Power
- Renewal Energy Solutions
- Eco Pulse Energy
- Sun Beam Innovations
- Power Green Technologies
- Solar Glow Energy
- Green Wave Power
- Eco Sunrise Energy
- Renewa Bright Solutions
- Eco Fusion Technologies
- Sun Source Energy
- Green Genius Power
- Solar Harmony Energy
- Eco Zen Energy
- Pure Energy Innovations
- Eco Power Pro
- Sun Life Energy
- Ecocharge
- Blue Sky Energy
- Brighter Tomorrow Power
- Sunergy Solutions
- Ecowatt Solutions
- Thunderbolt Energy
- Cleanwave Energy
- Solar Success
- Solar Bliss Co.
- Infinite Energy Solutions
- Luminous Energy
- Green Light Producers
- Solarpulse Energy
- Elemental Energy
- Greenfusion Power
- Purely Solar
Energy Company Names Ideas
Searching for some eye-catching and attractive energy company names ideas that will grab attention? Check this list:
- Bright Future Energy
- Skyscape Energy
- Watt’s Possible Energy
- Solar Station
- Energishift
- Windy City Energy
- Brightsun Energy
- Greenspark
- Bright Ideas Energy
- Blue Energy Group
- Solar Spectrum
- Solar Success Group
- Brightpath Energy
- Skystream Energy
- Skyline Solar
- Sunlight Energy
- Windwise Energy
- Renew Energy
- Ecowave Energy
- Ecoswirl Power
- Green Light Solutions
- Windward Energy Group
- Bright Vista Power
If your energy company is embracing innovation, you need a name that reflects that cutting-edge approach. Maybe our blog on Tech Company Names can inspire a name that’s as groundbreaking as your technology.
- Eco Eclipse Energy
- Renewa Gen Power
- Solaris Solutions
- Green Sage Energy
- Eco Zenith Power
- Sun Crest Energy
- Green Pulse Innovations
- Pure Solar Energy
- Eco Source Power
- Renewa Sunrise Energy
- Solar Sage Solutions
- Bright Beam Energy
- Eco Sonic Power
- Sun Vista Energy
- Green Leaf Innovations
- Renewal Energy Systems
- Eco Harmony Power
- Solar Bloom Energy
- Green Pulse Power
- Earthly Power
- Sunlight Power
- Futuregen Energy
- Eco Energy Solutions
- Eco Energy Innovations
- Energy Evolution
- Solar Stream
- Sunburst Power
- Ecoenergy Solutions
Energy Company Names And Logos
Some of the best energy company names and logos that will make you feel special and unique among your competitors:
- Brighter Energy Group
- Windworks Energy
- Solar Source
- Windy Ridge Energy
- Sunflower Power
- Solar Street
- Greenlight Power
- Greenspawn Power
- Solarize Energy
- Sparkling Sun Energy
- Brightsky Power
- Sky High Energy
- Pure Energy
- Blue Light Energy
- Eco Vision Energy
- Renewa Gen Solutions
- Solar Sphere Energy
- Pure Power Innovations
- Eco Wave Energy
If your energy company is deeply connected to the land, you need a name that evokes a sense of natural power. Head over to our list of Agriculture Business Names to find a name that will yield results!
- Sun Pulse Power
- Bright Sky Energy
- Eco Sun Solutions
- Renewa Glow Energy
- Solar Spectrum Power
- Green Life Innovations
- Eco Source Energy
- Sun Sage Solutions
- Green Fusion Power
- Renewa Zen Energy
- Eco Bright Energy
- Solar Wave Innovations
- Pure Eco Energy
- Eco Gen Power
- Sun Bloom Energy
- Energy Efficiency Group
- Green Light Energy
- Sunlight Solutions
- Solarsurge Energy
- Green Energy Group
- Solar Solutions
- Power Up Sustainable
- Helios Energy
- Solar Service Solutions
- Power Producers
- Sunsource Energy
- Ecosmart Energy
- Windwise Power
- Radiant Power
- Clean Energy Alliance
- Solarsonic Solutions
Utility Company Names
Below is the list of some great utility company names that everyone can use:
- Sunstone Energy
- Green Energy Co.
- Renewable Energy Group
- Sunpeak Energy
- Blueflame Energy
- Solaris Solutions
- Eco Energy Group
- Eco Power Group
- The Energizers
- Sunbeam Energy
- Bright Vibe Solutions
- Eco Harvest Energy
- Renewa Leaf Power
- Solar Flux Energy
- Green Pulse Solutions
- Eco Sustain Power
- Sun Sonic Energy
- Green Peak Innovations
- Pure Sun Energy
- Eco Solar Power
- Renewa Bright Energy
- Solar Sage Power
- Green Beam Innovations
- Eco Zen Energy Solutions
- Sun Vibe Energy
- Bright Earth Power
- Eco Glow Innovations
- Renewal Energy Innovations
- Solar Bloom Power
- Green Life Energy
- Pureeco Energy
- Brighter Tomorrow Energy
- Sunburst Solutions
- Clearsky Energy
- Renewable Energy Solutions
- Renewable Energy Innovations
- Suncoast Energy
- Energy Innovations
- Renewed Energy Co.
- Radiant Renewables
- Carbonfree Energy
- Solaris Energy
- Greenspawn Energy
- Greenleaf Energy
- Purewave Energy
- Evergreen Solutions
- Power Up Renewables
- Watt’s Up Energy
- Ecofriendly Power
Renewable Energy Company Names
These are the most amazing renewable energy company names ideas you can ever use:
- Renewpower
- Energy In Motion
- Ecogen
- Solar Harmony
- Solarsonic Energy
- Eco Fusion Power
- Sun Bright Solutions
- Pure Beam Energy
- Eco Harmony Innovations
- Renewa Sun Solutions
- Solar Sage Innovations
- Bright Sun Power
- Eco Pulse Solutions
- Sun Harvest Energy
- Green Zen Power
- Renewa Gen Energy
- Solaris Innovations
- Eco Source Innovations
- Sun Pulse Solutions
- Green Leaf Energy
- Pure Energy Solutions
- Eco Gen Power
- Sun Bloom Solutions
- Bright Vista Energy
- Energy Wave
- Clear Skies Energy
- Green Wave Energy
- Windward Energy
- Peak Power Solutions
- Sunshare Energy
- Greenbloom Energy
- Sustainable Solutions
- Green Energy Producers
- Energy Connection
- Bluesky Energy
- Windward Power Group
- Clearcurrent Energy
- Greenlight Energy
- Envirosphere Power
- Carbonclean Power
- Solarsail Energy
- Green Energy Partners
- Infiniteeco Energy
- Greenfusion Energy
- Bright Path Energy
- Energyworks
- Cleanspark Energy
- Solar Support
- Power Up Energy
Energy Drink Company Names
Here are some of the most used and yet very catchy energy drink company names that you will love:
- Ecospark Energy
- Pure Light Energy
- Pure Energy Group
- Radiant Sun Energy
- Energy Dynamics
- Stellar Energy Group
- Greenpeak Energy
- Solarsurge Solutions
- Solarpulse Solutions
- Sunpower Solutions
- Energy Alliance
- Radiant Energy
- Greenstream Energy
- Ecoswirl Energy
- Eco Harvest Solutions
While energy is often used to power homes, it is also used in the construction of new buildings. Naming an energy company is challenging, especially with so many great options out there. If you are struggling to find the right fit for your energy company, maybe our list of Construction Company Names could help inspire you.
- Renewa Leaf Energy
- Solar Flux Solutions
- Green Pulse Energy
- Eco Sustain Solutions
- Sun Sonic Power
- Green Peak Energy
- Pure Sun Solutions
- Eco Solar Energy
- Renewa Bright Solutions
- Solar Sage Power
- Green Beam Innovations
- Eco Zen Energy Solutions
- Sun Vibe Energy
- Bright Earth Power
- Eco Glow Innovations
- Renewal Energy Innovations
- Solar Bloom Power
- Green Life Energy
- Eco Fusion Power
- Sun Bright Solutions
- Sunwise Solutions
- Powergen
- Solaris Power
- Solarscape Energy
- Sunspot Energy
- Bright Ideas Power
- Radiant Energy Co.
- Solar Symphony Co.
- Green Energy Innovations
- Renewable Resources
- Sunrise Energy
- Cleanpath Energy
- Clearpath Energy
- Renewable Energy Partners
- Skyline Renewables
- Sunny Solutions
Green Energy Company Names
Looking for some of the most unique and catchy green energy company names? Check this list:
- Windward Solutions
- Bright Power
- Brighter Energy
- Solar Symphony
- Pure Power Energy
- Environergy
- Voltrise Energy
- Pure Beam Energy
- Eco Harmony Innovations
- Renewa Sun Solutions
- Solar Sage Innovations
- Bright Sun Power
- Eco Pulse Solutions
- Sun Harvest Energy
- Green Zen Power
- Renewa Gen Energy
- Solaris Innovations
- Eco Source Innovations
- Sun Pulse Solutions
- Green Leaf Energy
- Pure Energy Solutions
- Eco Gen Power
- Sun Bloom Solutions
- Bright Vista Energy
- Eco Harvest Solutions
- Renewa Leaf Energy
- Solar Flux Solutions
- Energywise Solutions
- Skyline Energy
- Brightsky Energy
- Brighter Horizons
- Solar Soul
- Sunflower Power Group
- Energy Savers
- Solar Service Group
- Solarsense
- Energy Empowerment
- Brightpath Power
- Clearcurrent Power
- Skyspark Energy
- Bluewave Energy
- Purepower Energy
- Energizen
- Puregen Energy
- Sunworks Energy
- Sunstruck Power
- Power Surge
- Sunstone Energy Solutions
- Bright Spark Energy
- Evergreen Power
- Solar Bliss
- Windward Power
- Sunflower Energy
- Earthly Energy
- Windpulse Energy
Energy Business Names
Here are some surprising energy business names that you can use:
- Green Energy Systems
- RED Electrical
- Green Power Exchange
- Community Utilities
- Nuclear Energy Solutions
- Spark Energy
- Efficient Energy Consulting
- Repsol Oil and Gas
- Diversity Thrift
- Solar Water Heating Energy Corporation
- Sky Electric
- Geothermal Energy Solutions
- Blue Energy
- The Green Energy Company
- Solar Drying Energy Corporation
- Novo Energy
- Investors Boost
- Green Pulse Energy
- Eco Sustain Solutions
- Sun Sonic Power
- Green Peak Energy
- Pure Sun Solutions
- Eco Solar Energy
- Renewa Bright Solutions
- Solar Sage Power
- Green Beam Innovations
- Eco Zen Energy Solutions
- Sun Vibe Energy
- Bright Earth Power
- Eco Glow Innovations
- Renewal Energy Innovations
- Solar Bloom Power
- Green Life Energy
- Eco Fusion Power
- Sun Bright Solutions
- Pure Beam Energy
- Eco Harmony Innovations
- Carbon Markets
- Noble Energy
- Alternative Energy Solutions
- Sustainable Agriculture Solutions
- Schneider Electric
- Wind Power Solutions
- Solar Solutions
- Hunt Oil Co
- Sunrun
- Energy Tools International
- Money Expert
- Hess Corporation
- Devon Energy Corporation
- Hydro Energy Corporation
- SolarPower Energy Corporation
- Wave Energy Corporation
- Direct Energy
- Clean Energy Future
- Hydro Energy Solutions
- Eco Power
- Green Power Technologies
- First Electric Cooperative
- Point Beach
- Valley solar solutions
- Sky Electric Smart Solar
- SunRun
- Superior Energy Services, Inc.
- Hudson Energy UK
- Concise Energy
- Electrical Supply
- Octopus Energy
- Mutual Energy
- Windmill Energy Corporation
Energy Names List
Following is the creative energy names list that you must find useful:
- Comport Energy
- Reliant Energy
- Baker Hughes
- Connect Electric
- Green Team Partnership
- Globe Electric
- Net Zero Energy Solutions
- Wind Energy Solutions
- Coal Energy Corporation
- Sustainable Energy Solutions
- Para Tech Energy Solutions
- Solar Buildings Energy Corporation
- SND Electrical Wholesalers
- Pullman Service Center
- Tera Energy Sector
- Green Energy Solutions
- Energy Storage Technology
- Watt Energy Saver
- Passive House Solutions
- Capgemini
- Transpired Solar
- Green Network Energy
- Emblem Energy
- Oil Energy Solutions
- Bright Energy
- Sustainable Power Solutions
- Carolina Electric & Gas
- Allen Energy
- Intelligent Energy
- Green Power Technologies
- Sustainable Power Solutions
- The Energy Center
- Ozone Energy
- Sustainable Buildings Solutions
- iSolar
- Tools & Much More Inc
- Cases Energy
- Dominion Energy
- Wind Power Systems
- Avanti Environmental
- Renewable Energy Solutions
- Sustainable Living
- General Electric Robert Hull
- Natural Gas Plan
- Eversource
- Clean Energy Solutions
- SM Energy
- Budget Energy
- Sustainable Resources
- Clean Energy Systems
- Convex Energy
- Renewable Solutions Team
- Climate Energy Corporation
- Enbridge Energy
- Solar Energy Solutions
- Amec Foster Wheeler
- Pure Energy
- Modesto Irrigation District
Wind Energy Names
Enlisted are some cool wind energy names that are trending nowadays:
- Go Green Ltd
- Managing Director
- Renewable Power Solutions
- Solar Power Solutions
- Conrad Energy
- Solar Made Simple
- Solar Energy Solutions
- Cleaner Air Solutions
- Dixon Energy
- Smart Energy Solutions
- Box Power
- Climate Solutions
- Abebi Energy
- Kinder Morgan
- The Kinetic Industry
- Onboard Energy
- Energy Alliance
- Equinor Marketing
- Energy Now
- Biofuel Energy Corporation
- READ SOLAR
- RO Solar Energy
- Ember energy Ltd
- Wind Power
- Clean Energy Suppliers
- Install Solar Ltd
- Solar Link
- Corona Energy
- Renewa Sun Solutions
- Solar Sage Innovations
- Bright Sun Power
- Eco Pulse Solutions
- Sun Harvest Energy
- Green Zen Power
- Renewa Gen Energy
- Solaris Innovations
- Eco Source Innovations
- Sun Pulse Solutions
- Green Leaf Energy
- Pure Energy Solutions
- Eco Gen Power
- Sun Bloom Solutions
- Bright Vista Energy
- Eco Harvest Solutions
- Renewa Leaf Energy
- Solar Flux Solutions
- Green Pulse Energy
- Eco Sustain Solutions
- Habitat for Humanity
- Smart Power
- Green Mountain Energy
- NIE Networks
- Suncor Energy
- Go Greener Ltd
- Geothermal Energy Solutions
- Wind Side
- Abracadabra Energy
- Solar Energy Works
- Clean Power
- Zero Electricity
- Glendale Water & Power
- Advance Square
- Smart solar system
- SunPower Corporation
- Heysham Nuclear Power Station
- Chesapeake Energy Arena
- One Block Off the Grid
- Madison Gas and Electric
- Sustainable Energy Solutions
- Petrofac Ltd.
- Innovation Power
- Haven Power Limited
- Exxon Mobil
- Climate Change Solutions
- Solar Energy Corporation
- Alternative Energy Solutions
- The Power Riwind
- Wind Energy Solutions
- First Solar
- Coal Energy Solutions
- Energy Efficiency Ltd
- Zorays Solar
- Renewable Energy
- Averred
- Fresh Energy
- Green Energy Solutions
- Atmos Energy Corp
- The Climate Change
- Spark Energy, LLC
- Green Solutions
- Green Power
Renewable Energy Name
These are the best renewable energy name ever founded:
- Cell Hero Energy
- Green Power Partners
- American Power and Gas
- Clean Power Partners
- Green Charge Networks
- Sempra Energy
- Car Corner Energy
- Gazprom UK Ltd
- Solar Panels
- Sustainable Solutions
- Solar Thermal Energy Corporation
- Battersea Power Station
- Renewable Energy Solutions
- First Solar
- Energy Storage Solutions
- GE Energy
- Devon Energy
- Hydro Power Solutions
- Pick My Solar
- Stream
- Sunshine Energy
- DTE Biomass Energy
- Bristol Energy
- Williams Energy
- Wood Group
- Green Energy Ventures
- Cobalt Energy
- Energy Solutions Corporation
- Power Play
- Offshore Energy Limited
- Transportation Solutions
- SolarReserve
- Clean Edge
- Clean Energy
- Carbon Neutral
- Energy 2 Limited
- Action Energy
- Renewable Energy Ventures
- The Renewables
- Local food Solutions
- Browns Ferry Plant
- Crown Energy
- Solar Light
- Sustainable Energy
- Green Energy Solutions
- First Solar Electric
- HURST Substation
- XOOM Energy
- Carbon Footprint
- Renewable Energy Solutions
- Solar Electricity Energy Corporation
- GE Energy Services
- Punjab Solar Traders
- Permaculture Solutions
- Scottish Gas
- Constellation New Energy
- Blue Leo
- Recent Years Energy
- Brown Box Energy
- Positive Energy Ltd
- Just Energy
- Green Power Partners
- Power Solutions
- Premier Energy
- Consumers Energy
- Diverse Utility Solutions
Good Energy Names
Need some good energy names? There you go buddy!
- Green Power Systems
- Electric Vehicles
- Avro Energy
- Elemental Energy
- Hunterston B Power Station
- Renewable Energy Solutions
- Indian Point Energy Center
- Halliburton
- Ivanpah Solar Electric
- Energy and Power
- Sellafield Ltd
- Commercial Power
- Wind Turbines
- Renewable Energy
- Progressive Energy
- Sungevity
- Better Planet
- Solar Pool Heating Energy Corporation
- Advanced Energy
- Imperial Energy
- Calder Hall Power Station
- Vivint Solar
- Energy Games
- Wave Energy
- Capacity Markets
- Wave Energy Solutions
- Sun Power
- Sustainable Power Solutions
- Solar Power Partners
- Hydro Power
- Solar Power Systems
- Sun Power Solutions
- SolarCity
- Go Solar Now
- Scottish Power
- Green Building Solutions
- Recycling
- Xcel Energy
- Renewable Energy Corporation
- Inspired Energy
- Sailing Wind Energy
- Energy Saving Shop
- Verengo Solar
- Austin Energy
- Climate Action
- Shell Energy Retail Ltd
- Solar Space Heating Energy Corporation
- Advanced Energy Economy
- Concentrating Solar Power Energy Corporation
- Green Power Solutions
- Honeywell Led light
- Clearway Energy Group
- GE Power Station
- Yellow Door Energy
- People’s Energy
- Renewable Energy World
- Talos Energy
- Solar Photovoltaic Energy Corporation
- Ameresco
- Have A Blast Cleaning Services
- Green Power Solutions
- Armenta Energy
- Wind Power Partners
- Gas Energy Corporation
- Orange and Rockland
- Gulf Gas & Power
- My Wind Power
- Renewable Resources
- Renewable Energy Partners
- Calpine Corporation
- Fuel Cell Energy
- Solar Power Companies
FAQs:
What are the top 10 energy companies?
The leading global energy companies include Saudi Aramco, ExxonMobil, Chevron, PetroChina, CNOOC, State Power Investment Corporation, China Energy Investment Corporation, China Huaneng Group, NextEra Energy, and Ørsted. These giants dominate oil, gas, and renewable power.
What is a good name for an electric company?
A good electric company name is short, clear, and trustworthy. Examples: “Bright Current,” “VoltEdge,” or “PowerGrid Solutions.” Strong electricity provider names highlight reliability and innovation.
What is a 7 letter company name?
Examples of 7‑letter company names include Netflix, Twitter, and Dropbox. A concise creative energy name with seven letters feels modern, memorable, and effective for branding.
What are good company names?
Good company names are unique, easy to say, and emotionally engaging. Examples: Lego, Kodak, Tesla. Strong names connect with customers and stand out, much like green energy brands or eco‑friendly company names.
What is a top 20 company?
Top 20 global companies by market cap include NVIDIA, Apple, Alphabet, Microsoft, Amazon, Meta, Tesla, Berkshire Hathaway, Walmart, and ExxonMobil. These leaders shape technology, retail, and energy markets.
What are the 7 types of brand names?
The seven types are: Descriptive, Acronyms, Invented, Experiential, Evocative, Founder’s names, and Geographic. Each offers unique strengths for energy business name ideas and sustainable energy startups.
How to Name Your Energy Company
When it comes to naming your energy company, it’s crucial to pick a name that stands out and is memorable. Here are five tips to guide you in selecting the best name for your business, ensuring it’s both effective and appealing.
1. Choose a Name That’s Easy to Remember
The best power company names are short, clear, and simple. When people can say and spell your name without effort, they’re more likely to recommend it. A straightforward name also strengthens utility company branding, making your business feel approachable and trustworthy.
2. Skip Complicated or Hard Words
Names that are tricky to pronounce can hold you back. Whether you’re building electricity provider names or brainstorming energy business name ideas, keep it natural and easy to say. A smooth name encourages word-of-mouth and helps your brand stick in people’s minds.
3. Reflect What Your Company Stands For
A strong name should give a hint about your services. If you’re working with solar energy company names, wind energy company names, or renewable power companies, make sure your name signals clean, reliable solutions. This kind of energy sector branding builds trust and shows customers exactly what you offer.
4. Make Sure the Name Is Available
Before settling on a name, check that it’s unique. Search online and confirm with trademark databases to avoid conflicts. This step protects your brand and ensures your energy technology brands or sustainable energy startups stand out without confusion.
5. Get Help From Professionals if Needed
Naming can feel overwhelming, and that’s okay. Experts in energy consulting firms or branding can guide you toward creative energy names that fit your mission. They’ll help you avoid mistakes and align your brand with industry trends, whether you want eco-friendly company names, positive energy business names, or modern energy company branding.